Cheerios pushes its health claims so much that they are in trouble with FDA. While the oats in Cheerios may actually reduce cholesterol level, the sodium in the multiple servings of the product necessary to do so may have other consequences if you are on a LS/LF diet.
Yesterday, I wrote about how Cheerios had a surprisingly high amount of salt in them -- raising concerns that they may not be the ideal baby snack many parents think they are. Before writing the post, I emailed the media relations department of General Mills -- which manufacturers Cheerios -- with a series of questions:
Why is the salt content of Cheerios so high compared to some other cold cereals (like Frosted Mini Wheats)?
Is your company looking at reducing the salt content of Cheerios?
Does General Mills believe that, given its high salt content, that Cheerios are a suitable snack for infants and toddlers? As a breakfast cereal for young children?
Are there any products similar to Cheerios that General Mills produces that are lower in sodium and may be more appropriate as a snack/food for children and toddlers?
While I didn't get the detailed, point-by-point response I was hoping for, I did get the following email message back yesterday from Pierrette Buklis, a dietician with General Mills Canada:
Cheerios makes a positive contribution to a healthy, balanced diet for Canadian children. Cheerios is whole grain, a source of fibre - particularly soluble fibre from oats - and provides a nutritionally significant amount of 8 essential nutrients. General Mills strives to have sodium levels as low as possible while meeting consumer taste expectations and we continue to explore every opportunity to cut or replace sodium without compromising flavour and other functions it plays in a healthy diet. Cheerios is the complete package – it offers good nutritional value, it’s convenient and it can help to build a healthy breakfast habit.
Thank you for your interest!